Descripcion:Uber is changing the way the world moves. However, we're not just about moving people - we're about creating a marketplace to bring people what they need. We're looking for a Head Marketing Analytics on our Performance Marketing team to provide data expertise as we collectively drive growth and enhance user engagement. The right person for this role possesses a passion for improving techniques, processes, tracking, analytical insights, predictive modeling and technology used by marketing to achieve our aggressive supply and demand growth goals.This person will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, rider behavior and channel effectiveness. As the Head of Marketing Analytics, you will also help define the way marketing performance is calibrated and define what questions should be asked. You'll play a big part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and partnerships arms. You will offer a strong marketing-driven data perspective while working closely with design, product and engineering. You will be on the cutting edge of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts.
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